From Trend to Transformation: The Rise of Women’s Football Boots
New research from FOOTY.COM, reveals that interest in women’s football boots is set to reach an all-time high in 2025.
During the 2023 Women’s World Cup, search interest for women’s football boots hit a record 100—the highest recorded since Google Trends data began in 2004. This was double the interest seen in August 2022 and four times that of August 2021.
With football participation surging—The FA reports a 56% increase in the number of women and girls playing the sport between 2020 and 2024—the upcoming UEFA Women’s EURO 2025, kicking off in Switzerland on July 2nd, could push interest even further.
Even in August 2024, when there was no major international tournament featuring a UK team, search interest remained high at 44. This sustained demand proves the growth of women’s football isn’t just a temporary trend—it’s a long-term shift.
Sam Patterson, Marketing Director at FOOTY.COM said: “The rise in demand for football boots for women and girls presents a huge opportunity for brands. The data shows that this is more than a passing trend, it’s a fundamental shift in the market.
“Female players want boots designed for their needs, and the brands that prioritise innovation in fit, performance, and marketing will be the ones that win over the next generation of footballers.”
On the hunt for some new women's boots? Check out our top 5 women's boots for 2025 so you can hit the pitch in style and play at your best!
So lace up, get on the pitch, and join the women's football revolution!
